About

Story of Heidi

I am a mother of two little sons. I have loved clothes since I was little one. I never thought that I would have an own shop at Old Rauma on Kuninkaankatu, in the heart of one of Finland’s Unesco World Heritage Sites.

I studied law, economics and art history, but my heart took me to Italy, Milan; the mecca of fashion. I studied in Milan at Istituto Marangoni as a fashion designer after studying the Finnish clothing industry and stayed there for several years. I worked in back stages, showrooms, theater, taught students and created dresses for the most wonderful occasions. I lived my third home country, Italy 24/7.

I also never thought that I would someday return to my hometown, Rauma. Now I make and produce clothes for children, women and men, and sell souvenirs from Rauma as well as high-quality merino wool products from baby to grandpa.
 
I also work as an authorized Rauma tourist guide. I guide in English and Italian in addition to Finnish.

Career

2017 Heidi.A.Design is born and the atelier opens in Rauma, Finland
2019 Heidi Ahlbom graduates as an authorized Rauma tourist guide
2020 The first pop up shop opens for summer and Christmas on Kauppakatu in Rauma
2021 Pop up shop continues on Kauppakatu, next to the market place of Rauma
2022 The first Heidi.A.Design shop opens at Kuninkaankatu 7, Rauma

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